{
  "schema": "ecorp-smart-entity/2.0",
  "domain": "Earth-Challenge.com",
  "smart_entity_id": "se_earth-challenge_001",
  "status": "active",
  "brand": {
    "name": "Earth-Challenge.com",
    "subtitle": "An eCorp Venture",
    "tagline": "Earth challenges, alternate entry",
    "archetype": "challenge",
    "vertical": "impact"
  },
  "soul": {
    "mission": "Serve as a second, memorable entrance to the open earth challenge programme.",
    "purpose": "People mistype, misremember and arrive from different directions. A programme with one door loses the arrivals who guessed differently. This entity exists so that a hyphenated guess lands somewhere real rather than nowhere.",
    "value": "Protects the cluster's entry funnel from name-guessing loss and gives the challenge programme a second surface to test entry copy against.",
    "values": [
      "no dead ends",
      "the same programme, not a thinner copy",
      "send onward quickly"
    ],
    "voice": {
      "tone": "direct and welcoming",
      "personality": "a clear signpost"
    },
    "goals": {
      "short_term": [
        "Present the live challenge list identically to the primary entrance",
        "Capture entries without forcing a second hop"
      ],
      "medium_term": [
        "A/B entry copy against EarthChallenge.com and keep the winner"
      ],
      "long_term": [
        "Zero measurable difference in completion rate between the two doors"
      ],
      "current_phase": "L3",
      "primary_kpis": [
        "entries captured",
        "onward click rate",
        "completion parity with primary door"
      ]
    },
    "hypothesis": {
      "market": "People who heard about an earth challenge second-hand and guessed at the address.",
      "offer": "The same live challenge list, with entry in one step.",
      "monetization": "No independent line — value accrues to the programme it feeds."
    }
  },
  "pillars": {
    "identity": true,
    "tools": true,
    "utility": true,
    "meaning": true,
    "resources": true,
    "structure": true,
    "accountability": false
  },
  "playloop_layer": "L3",
  "capabilities": [
    {
      "name": "subscribe",
      "method": "POST",
      "endpoint": "/api/newsletter",
      "price": {
        "currency": "USDC",
        "amount": "0.00"
      }
    },
    {
      "name": "lead_intake",
      "method": "POST",
      "endpoint": "/api/leads",
      "price": {
        "currency": "USDC",
        "amount": "0.00"
      }
    },
    {
      "name": "contact",
      "method": "POST",
      "endpoint": "/api/contact",
      "price": {
        "currency": "USDC",
        "amount": "0.00"
      }
    },
    {
      "name": "status",
      "method": "GET",
      "endpoint": "/api/status"
    }
  ],
  "interfaces": {
    "mcp": "/api/mcp",
    "a2a": "/api/a2a"
  },
  "pricing": {
    "usdc": {
      "available": false
    },
    "adao": {
      "available": false
    }
  },
  "cross_links": [
    "ClimateNews.com",
    "SavingtheWorld.org",
    "EcoBoard.com",
    "EarthCams.com",
    "EarthCards.com",
    "EarthCast.com"
  ],
  "governance": {
    "registry": "eCorp.com",
    "network": "AgentDAO.com",
    "operator": "VentureOS.com"
  },
  "compliance": {
    "public_safe": true,
    "no_sensitive_tokenomics": true,
    "post_deploy_verified": true,
    "last_verified": "2026-09-18"
  },
  "updated_at": "2026-09-18"
}